Cowboy’s new electric bike, the Cowboy Cross, is designed for comfort and long-distance trips, featuring a sleek design typical of Cowboy bikes. It boasts a fully integrated design with minimal maintenance, including hidden braking cables and carbon fiber belts. The bike’s standout feature is its custom-designed, large tires, paired with front fork and seat post suspensions for a smoother ride on rough terrain. The frame comes in step-over and step-through variants, with a variety of color options and a rear rack for additional utility.
Design and Features
The battery capacity has been increased by 50%, allowing for a range of 60 to 120 km (37 to 75 miles) on a single charge. Cowboy also offers a new “Check My Bike” diagnostic tool to ensure long-term maintenance ease. The early-bird price for the Cowboy Cross is €3,499 ($3,800), with an eventual retail price of €3,999 ($4,350).
Cowboy aims to double its total addressable market with the Cowboy Cross, targeting customers seeking more comfort and willing to invest more in their electric bikes. The company also offers a mobile app with smart features, including AdaptivePower, turn-by-turn directions, and gamified challenges to enhance the riding experience.
After the bankruptcy of its main competitor, VanMoof, Cowboy is optimistic about its future, aiming to break even on an EBITDA basis this year and generate a net profit next year, thanks to a gross margin of 40% on each bike sold directly to consumers.
Cowboy Cross
The Cowboy’s Cross
Cowboy’s new electric bike, the Cowboy Cross, is designed for comfort and long-distance trips, featuring a sleek design typical of Cowboy bikes. It boasts a fully integrated design with minimal maintenance, including hidden braking cables and carbon fiber belts. The bike’s standout feature is its custom-designed, large tires, paired with front fork and seat post suspensions for a smoother ride on rough terrain. The frame comes in step-over and step-through variants, with a variety of color options and a rear rack for additional utility.
The battery capacity has been increased by 50%, allowing for a range of 60 to 120 km (37 to 75 miles) on a single charge. Cowboy also offers a new “Check My Bike” diagnostic tool to ensure long-term maintenance ease. The early-bird price for the Cowboy Cross is €3,499 ($3,800), with an eventual retail price of €3,999 ($4,350).
Variant of Cowboy’s Cross
Doubling the Market
Cowboy aims to double its total addressable market with the Cowboy Cross, targeting customers seeking more comfort and willing to invest more in their electric bikes. The company also offers a mobile app with smart features, including AdaptivePower, turn-by-turn directions, and gamified challenges to enhance the riding experience.
After the bankruptcy of its main competitor, VanMoof, Cowboy is optimistic about its future, aiming to break even on an EBITDA basis this year and generate a net profit next year, thanks to a gross margin of 40% on each bike sold directly to consumers.
