Rivian recently made a surprise announcement at an event primarily focused on its new R2 SUV, unveiling an all-electric hatchback called the R3. This “one more thing” reveal, reminiscent of Apple’s keynote style, introduces Rivian to the smaller EV market, a space currently dominated by Tesla.
The Rivian R3 Family
The R3 Specs
The R3’s design draws comparisons to the Honda e and the boxier Volkswagen Golf, featuring a shorter wheelbase than the R2 and offering a sporty R3X variant. Despite its similarities to the R2, the R3 will be more affordable, though exact pricing and availability details were not immediately disclosed. It will be produced at Rivian’s upcoming factory in Georgia, adding to the anticipation surrounding its release.
While the R3’s specifics, such as range and pricing, remain unknown, its announcement has injected excitement into Rivian’s future plans. The company’s stock price surged following the reveal, signaling investor confidence in its expansion beyond heavy trucks and SUVs into more accessible and potentially more affordable electric vehicles.