SingleInterface, a Singaporean SaaS startup specializing in assisting offline businesses to enhance their revenues by harnessing the power of the internet, has successfully secured $30 million in its inaugural external funding round. This significant investment marks a pivotal moment for the company as it aims to broaden its global presence and refine its product offerings to cater to the needs of international brands.
Why Do They Go Online
The decision to embrace online marketing strategies stems from the increasing accessibility of the internet worldwide. With approximately 67% of the global population now connected online, according to the International Telecommunication Union, there is a growing imperative for businesses to establish a digital presence to attract customers and drive revenue growth. Notably, the offline population has steadily declined to 2.6 billion in 2023, further underscoring the significance of online engagement for businesses.
Despite this trend, businesses often struggle to find comprehensive solutions for transitioning to the online sphere. While some platforms focus solely on website development, others offer services limited to search engine optimization. SingleInterface addresses this challenge by offering a suite of products tailored to multi-location brands across various sectors, including food and beverage, retail, and automotive industries.
With a client base spanning India, Southeast Asia, and the Middle East, SingleInterface collaborates with over 400 multi-location brands to enhance their digital presence and customer engagement strategies. The startup provides a range of tools to facilitate online interactions, improve search engine visibility, manage feedback and reviews, and optimize local marketing efforts. Leveraging AI technology, SingleInterface streamlines the process of digitizing thousands of stores, enabling businesses to achieve a better return on investment for each location.
Tarun Sobhani, co-founder and CEO of SingleInterface, emphasizes the importance of localized marketing strategies for storefronts, highlighting the challenges faced by brands in devising tailored approaches for numerous stores. By automating marketing processes through AI, SingleInterface enables businesses to enhance their marketing ROI and drive revenue growth effectively.
SingleInterface Co-Founders
Other Strategies
In addition to creating individualized websites for local stores, SingleInterface enables businesses to execute localized promotions and communicate directly with customers via platforms such as WhatsApp, Facebook, and Google Business Messages. The startup also offers insights to help brands understand and improve store ratings, as well as optimize online campaigns based on local market dynamics and competitors.
With a client roster that includes prominent brands such as KFC, Pizza Hut, and Nissan, SingleInterface is poised for further expansion in Southeast Asia, Australia, and beyond. The recent funding round, led by Asia Partners with participation from PayPal Ventures, will fuel the company’s geographical expansion and product development initiatives. Sobhani affirms the startup’s commitment to enhancing the consumer experience and growing its team across the Asia-Pacific region.
Oliver Rippel, co-founder of Asia Partners, expresses enthusiasm for the partnership with SingleInterface, citing the company’s impressive track record in driving customer engagement and commerce for large enterprises. As SingleInterface continues to integrate offline and online customer journeys, it aims to redefine the future of physical retail and solidify its position as a leader in the global market.