The recent passage of a bill by the U.S. House of Representatives has thrown TikTok, the popular social media platform, into the spotlight once again. The bill could potentially force ByteDance, TikTok’s parent company, to divest its ownership of the app or face a ban from U.S. app stores. While the debate surrounding this move has largely centered on data security and free speech concerns, another important aspect has emerged: TikTok’s growing role in the e-commerce landscape, and its impact on smaller merchants.

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