Meta’s ‘Consent or Pay’ Approach to Data Collection in the EU is Facing New Accusations of Privacy Coercion.
Meta faced backlash last year for its controversial decision in the European Union to introduce a paid ad-free subscription for Facebook and Instagram. Users were required to agree to being tracked and profiled for ad targeting or pay a monthly fee for an ad-free experience. This move has sparked complaints from consumer rights groups, who argue that it violates EU data protection rules.